Where To Start with Websites and More
6 months ago admin Comments Off on Where To Start with Websites and More
Ways to Make Your Resto’s Website Appealing to Spanish Customers
Did you know that there are roughly 37 million people who speak Spanish that are living in the US now? This means that if you have a restaurant website there you need to cater to them as well. This is a big number that represents a good opportunity to market your business if you take actions to achieve this. You wouldn’t want to lose this market to other restaurants, won’t you?
One of the ways by which you can capitalize on this market is to make your website Spanish-friendly. What this means is that those who speak the Spanish language will feel right at home whenever they go to your website. If you are looking for ways to do that, here are some ways.
Of course the first thing that you need to do is to take steps to make sure that the content in your website can be translated to Spanish. If you cannot have all of it translated then at least have the most important parts translated. This would include the contact details and the menu of the restaurant.
But if you can find a way to do so it is best that you have the option in your website to be fully translated. What you can do is to structure your website in a way that when the Spanish customer clicks on their flag the page becomes Spanish then.
Aside from the content you also need to identify the Spanish language as a language used for SEO purposes. This is done with the use of hreglang tags. You also need to think about how the website is built. If you cannot make your website have the option of being fully translated then you can just opt to have a Spanish sister website. You can look for examples of these online.
Second, you need to mind your use of idioms and euphemisms. You see some of them cannot be translated well in Spanish.
The third thing that you need to take care of is the bilingual links. Although it is much better to have a fully translated website, you can choose to have the top-level links presented in both English and Spanish. This will allow the Spanish customers to be able to navigate easily in your website.
A top-level link would be link to hoteles where guests can stay after having a meal in your restaurant. When they click on this link, they will be headed to the websites of the hoteles in your area. You can form partnerships with hoteles for this. When the hoteles are booked from your website you will earn something from that. This is an example of affiliate advertising that many hoteles practice already.
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